Would You Like Some Rum with That?

The story goes that unemployed youth tried to rob the owner of Santa Teresa, a Venezuelan rum factory. As a way to thwart the robbery, he offered the would be thieves jobs instead. Now, Santa Teresa employs local community members, runs a rugby team, and provides job services (aka Project Alcatraz). I can applaud a “vice” company that at least tries to empower people. In my mind, that makes Santa Teresa a damn good rum even though I know companies like to show “what they do for the community” as a way to increase sales.

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